International Business

MNP attractive to postpaid users: Nielsen

Postpaid users, high spenders and business subscribers are more likely to switch their operator if Mobile Number Portability (MNP) is introduced in the country, while prepaid users may remain loyal to their existing operator, a study today said. - Mobile number portability to be delayed - Trai seeks views from industry on issues relating to MNP - Trai wants telcos to bear number portability cost - Mobile number portability to delayed further - Trai issues draft regulations on MNP - Number portability may port away telcos" profits: Study A study by research firm Nielsen on Mobile Consumer Insights, suggests high spenders, postpaid subscribers and business subscribers show a greater tendency to switch if MNP is introduced. However, prepaid, low and medium spend users are not motivated to switch, it added. MNP enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network operator to another. Nielsen estimates that close to one in five (18 per cent) Indian mobile phone subscribers would change their mobile operator if MNP is introduced into the market. Nielsen surveyed about 12,500 mobile subscribers across 50 centres in the country with measuring metrics such as satisfaction, willingness to recommend, reasons for churn and reasons for operator selection.


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