Public Company

STAR India buys exclusive rights for Paa, Wanted

In order to give a boost to its almost stagnant ratings, STAR Plus, the number two Hindi entertainment channel, is betting big on Bollywood films. Within past few weeks, STAR India has picked up exclusive satellite rights for blockbusters, including Paa, Wanted, De Dana Dan, Aladin and Drona for Rs 50 crore, the highest among the leading broadcasters this year for exclusive content. - Trials and tribulations - Colors gets record ratings among Hindi GECs in one year - "I won't let success go to my head" - Doordarshan most watched channel: Study - Reality shows suffer mid-life crisis - eBay starts auction of celebrity memorabilia STAR Plus, the longest running leader in the Hindi general entertainment genre (for almost nine years) was pushed to the second spot by Colors earlier this year. Airing of exclusive movies on the entertainment channels tends to push weekly ratings by 15-20 per cent. Therefore, broadcasters like STAR India have gone in for exclusive telecast rights of latest blockbuster films. Rivals like Colors, Zee TV, Sony TV, NDTV Imagine, among others, have also gone after satellite rights of Bollywood films, but for a non-exclusive arrangement. This means Bollywood hits like Kurbaan, Kaminey or Wake Up Sid will be aired on multiple TV channels in 2010 to 2014 and not on just one channel. As opposed to this, STAR India has gone in for exclusive rights for the Amitabh Bachchan starrer Paa, which is currently doing a brisk business at the box-office. According to industry sources, STAR may have paid Rs 10-12 crore each for the satellite rights for Paa, Wanted(Salman Khan) and De Dana Dan (Akshay Kumar, Katrina Kaif). Confirming to Business Standard, Anupam Vasudev, EVP (marketing), STAR India, said: “We have acquired several titles, both new and library (re-buys) through 2009.”


Add your comment:
Name:
Site address: http://
Your message:
Enter today\\\\'s date, 2 digits
(spam protection):

Categories
Business Ideas
Business Opportunities
Corporate
Home Business
International Business
Management
Online Business
Public Company
Public Relations
Small Business
News of the day
AI to spin off engineering operations
Expects to earn Rs 3,000 crore each year from new venture.
Popular Articles

Riding on the rally
With markets moving up on the disinvestment buzz, Smart Portfolios too registered steady gains last week. It was after a while that all fund managers participated in the markets. While Phani Sekhar and Praveen Panjwani were seen re-building their portfolios, Amar Ambani and Ajay Parmar continued with their churning process.

Dual rated dual GST
The long-awaited meeting of the Empowered Committee of State Finance Ministers (EC) was recently held in Delhi and, as was perhaps expected, the EC has come out with a recommendation on what can legitimately be called a “Dual Rated Dual GST System”. There were expectations in certain quarters that the dual GST would be a single rated one at the Federal and the State level for both goods and services. This has not been possible and the EC has now come out with a dual rate model for goods. There has been no mention of whether there will be a dual rate for services as well but the understanding and expectation is that services will be taxed at just the one rate, at the Federal and State levels respectively. This article discusses the dual rate dual GST model for goods in some detail.

© Copyright 2009